COACHING TESTIMONIALS BLOG MY LIBRARY

Meet Nate: Lead Executive Coach & Small Business Strategist

 

Nate is a Certified High Performance Coach and a seasoned small business expert/strategist dedicated to helping small business owners reach heightened levels of clarity, energy, necessity, productivity, influence, and courage. His approach is forged from a career-long commitment to excellence across global industries, beginning in professional sales with Procter & Gamble and later expanding into international management at Ormco. As a tech entrepreneur, he founded Go International and Oralis.com—leading the latter to a successful acquisition by Verticalnet in 2000. 

REAL ESTATE BROKERAGE, MANAGEMENT, AND COACHING

After years as a Top 1% earner in the competitive real estate sector, Nate realized his true calling: helping leaders scale by working "in the trenches" alongside them.  In 2013, he founded Run Your Business Like A Business (RYBLAB) to provide the strategic frameworks needed to move from "busywork" to high-impact operational excellence   , a mission that merged with Unlocking Potential in 2025. Nate prefers a deeply personal coaching style, moving beyond surface-level advice to help his clients discover their own truths and commitments . 

When he isn’t helping entrepreneurs realize their full potential, Nate is a devoted family man—married with two grown children. He is a lover of music and an avid guitar player who finds his own "high-performance energy" in the great outdoors, whether he’s golfing, hiking, skiing, or simply recharging in nature.  Nate’s goal professionally is to spend the rest of his working career as a trusted partner to small business and entreprenuers, guiding them toward a successful, healthy, and fully charged life .

Schedule Strategy Session
 
 
 
 
 
 

AARON HARRINGTON

NICOLE JI

JIM BADGLEY

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“I've invested heavily in coaching throughout my 17-year real estate career, and Nate's coaching stands out. Unlike other coaches, Nate provides not only significant accountability but also unparalleled clarity, leaving me feeling energized and prepared for the week ahead. His deep understanding of real estate, honed by his own successful career, makes him an invaluable resource. If you're seeking a coach who will truly elevate your business, I highly recommend Nate.” 

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“Working with Nate Short has been nothing short of transformative, both personally and professionally. As a seasoned real estate professional, I had reached a plateau in managing my business and navigating the various transitions in my career. Nate's guidance and high-performance coaching have profoundly impacted the way I approach not only my business but my life as a whole. 

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“Nate is an exceptional business coach who has been instrumental in my professional growth over the past three years. His expertise in helping create effective systems and his ability to gently push me out of my comfort zone have been key in expanding my business. With Nate's guidance, I've successfully grown my team and made significant leaps I hadn't thought possible. His strategic insights and supportive approach make him an invaluable partner for any business journey.

JANE ORVIS

GLEN ROSSI

WALLACE CHAIN

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"Partnering with Nate Short has been a game-changer. As a seasoned real estate professional facing both career plateaus and significant personal shifts, I sought guidance that would make a real difference. Nate's coaching offered unparalleled support, proving invaluable in helping me navigate these major life transitions. His profound impact extends far beyond business strategy, empowering me to approach every aspect of my life with renewed purpose and direction."

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"The benfits of High Performance Coaching are immense! I'm spending way more time on personal development which has translated to significant professional gains. It's a total mindshift! I highly recommend Nate if you are looking for a great coach that can take you to the next level!"

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“There are real estate executive and business coaches, but I personally have not experienced a coaching program as integrated as high-performance coaching. I learned that personal development must precede professional development and with High Performance Coaching you that!

JIM BADGLEY

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“Nate is an exceptional business coach who has been instrumental in my professional growth over the past three years. His expertise in helping create effective systems and his ability to gently push me out of my comfort zone have been key in expanding my business. With Nate's guidance, I've successfully grown my team and made significant leaps I hadn't thought possible. His strategic insights and supportive approach make him an invaluable partner for any business journey.

NICOLE JI

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“Working with Nate Short has been nothing short of transformative, both personally and professionally. As a seasoned real estate professional, I had reached a plateau in managing my business and navigating the various transitions in my career. Nate's guidance and high-performance coaching have profoundly impacted the way I approach not only my business but my life as a whole.

WALLACE CHAIN

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“There are real estate executive and business coaches, but I personally have not experienced a coaching program as integrated as high-performance coaching. I learned that personal development must precede professional development and with High Performance Coaching you that!

RYAN HARDY

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“Nate is the secret sauce to my recent financial gains. I can’t thank him enough.” 

EMO ROWE

SABRINA SMITH-DELERY

RYAN HARDY

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“'The number one Takeaway for me and Coaching with Nate is the hands-on direct approach he uses. I have coached with numerous coaching groups for over 10 years in real estate. I've spent well over $100,000 on Coaching and I would say that Nate approach is much more customizable and hands-on to the individual which has been great for me."

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“I mostly enjoyed the hybrid of life-work balance that you get through High-Performance Coaching. Real estate is so all-consuming, and so it is helpful to have a program that provides both, especially since it is based in science.”

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“Nate is the secret sauce to my recent financial gains. I can’t thank him enough.” 

BARB HINDLE

STACIA SMITH

DARCI KELTS

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“Nate can only be described as the best of the best of high-performance coaches, especially for entrepreneurs. He delivers results like no one else, and I highly recommend him.” 

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“Nate Short is not just a business or life coach. He's a catalyst for positive change. His ability to combine business acumen with an understanding of human behavior sets him apart.”

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"One of the most profound coaching experiences I've ever had. Coaching with Nate changed the way I approach almost everything, personally and professionally” 

Lily Lai

MIKAELA JI

JOHN ROUSSOT

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“This coaching has exposed me to practices that serve as the backbone of successful careers. It has improved my mindset around strategic and systematic growth for building my business. I highly recommend Nate as your High-Performance coach.” 

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"What truly sets Nate apart is his unique ability to seamlessly blend sharp business acumen with a deep understanding of human behavior. This holistic approach became incredibly evident, and invaluable, not only in my own growth but also in how he coached my mom and me together. He didn't just transform our individual paths; he helped us navigate complex dynamics and achieve shared breakthroughs."

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"Nate is highly skilled in real estate and in coaching. He will challenge you to go to your next level of performance. You will find that you will benefit incredibly from his coaching services." 

DENNIS LOEWEN

SHANNA YANG

MATT MAIN

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“Working with Nate has been an absolute game changer for my business and I have shipped it from working on other people's agendas to only mine which has been a fantastic turnaround. I feel more in control of my business than I ever have!"

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“With High-Performance Coaching, I really identified with the six core pillars that combine the foundational practices of what it takes to perform it higher levels. It is truly designed for rediscovering your strengths and leads you to how and where to focus on making profound changes in your daily habits. "

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“Working with Nate Short for high-performance coaching delivered immediate impact, transforming my business approach. I gained razor-sharp clarity on my highest-leverage activities and a solid framework for disciplined execution, which directly boosted my overall productivity."

ANDREW MACGILLIVRAY

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“Since having participated in high-performance coaching, I have formed my LLC, got caught up on my years of taxes, created more clarity for my business, and doubled my income from last year!”

CHRISTINA ZALLAVERIA

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“I highly recommend high-performance coaching, whether you are a newer agent or a seasoned veteran. It opened my eyes to really understand how to run my business, and I'm truly grateful that I took the time to be coached!” 

MATT MATHER

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"As a relatively new agent, working with Nate and his high-performance coaching has been a game changer. His high-performance coaching has helped me determine my one year, five year, and 10 year plans. Identified bottlenecks, implement effective solutions, and ultimately achieve the success I was aiming for. Can't recommend Nate enough.” 

BUILD A FUTURE THRU PERSONAL AND PROFESSIONAL DEVELOPMENT

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APPLY


The 1st step to getting into high performance coaching is to apply by filling out a short questionnaire. This questionnaire includes questions about your primary goals, biggest challenges, strengths, weaknesses, and expectations for coaching. Click below to APPLY.

 

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SCHEDULE STRATEGY SESSION


The second step involves scheduling and participating in a strategy session. This 45-minute coaching session allows you to explore your goals and challenges more deeply with the coach, enabling both of you to determine if this type of coaching approach is the right fit for your needs.

 

APPLY NOW

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3

 
ENROLL IN COACHING
 

The third step is to commit to the coaching program. This involves a minimum 6-month commitment with 2 coaching sessions scheduled per month. Each session is recorded through the UP APP, and accessible through our desktop website or mobile app.  

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